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How PETA creates an internet hit. For DODGE!


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W&K just made a rather lame promotion-spot for the Dodge Tent Event. Random Dodge cars zig and zag across the screen, until a self-aware and slightly bored announcer says sth. like this: “This event could not be more amazing. Oh wait. There is a monkey.” On cue, a monkey in an Evel Knievel suits walks in and ignites a confetti bomb. But not for long. PETA, the powerful animal rights group, quickly let Dodge know how much... Read More

Die 10 viralsten Videos von 2009

Eigentlich darf man Viralvideo ja gar nicht mehr sagen. Weil ja alles inzwischen so viral ist, wie Zucker süß oder ZDF langweilig. Aber wenn die neue Medienwelt schon wieder mit Regeln anfängt, dann darf man sie natürlich auch brechen. Übrigens: nicht das jetzt jemand denkt, da kämen gleich die erfolgreichsten Videos auf YouTube. Die gehören Susan Boyle, Lady Gaga und Lady Gaga. Und das allerwichtigste Video auf YouTube fehlt auch: Iran, Teheran.... Read More

How to get a billion views for your video.

I sometimes wonder what the big buzz about a million clicks on YouTube is all about. From an individual point of view that’s quite something to have achieved by filming your cat. However, letting a message travel to a millions or so screens over a couple of years does not rival television’s power in the way online news have begun to challenge printed news. The most watched video on Youtube, Charlie bit my finger, has collected about 140... Read More