Posts Tagged ‘ Worldcup ’

The Curse of Nike

June 30, 2010
By mario.gamper
The Curse of Nike

Drogba! Cannavaro! Rooney! Ribery! Ronaldo! Ronaldinho! These are – in order of appearance – the superstars of this year’s Nike world cup commercial. And those 3 minutes are the only place in the space time continuum they will rule this year. As of this Sunday, they are all out of the tournament! And we’re not...
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The Worldcup, according to Twitter!

June 19, 2010
By mario.gamper
The Worldcup, according to Twitter!

The Guardian has given us a beautful visualization-animation of the Twitter hum during the world cup games: Twitter Replay. While quite charming to watch, it also shows that live coverage might be a field of communication where Twitter gives us very little additional value: It’s basically the referees’s game report, pretyped by the multitude. No...
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Football for Hope: FIFA goes Social Advertising

June 16, 2010
By mario.gamper
Football for Hope: FIFA goes Social Advertising

Interview with Mike Geddes (streetfootballworld). We talked about what it takes to get a projects like Siyakhona off the ground. And also about the relationship between Corporate Social Responsibilty projects and advertising.
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Truth and Beauty.

May 21, 2010
By mario.gamper

A new Nike ad is revving people up for the World Cup. While it has some shoe porn in it, it is all about the truth that makes the World Cup the world’s greatest tournament: History will be made -- in a split second. Thanks, Nike. (There you go, Jim. Didn’t take 15 mins. for Nike...
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