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How PETA creates an internet hit. For DODGE!


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W&K just made a rather lame promotion-spot for the Dodge Tent Event. Random Dodge cars zig and zag across the screen, until a self-aware and slightly bored announcer says sth. like this: “This event could not be more amazing. Oh wait. There is a monkey.” On cue, a monkey in an Evel Knievel suits walks in and ignites a confetti bomb. But not for long. PETA, the powerful animal rights group, quickly let Dodge know how much... Read More