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Twitter launches Promoted Trends. Breaks promise.

Here comes is the second offering of the Twitter ad era: Disney’s launched the new “Promoted Trend” to kickstart the launch of its summer movie Toy Story 3. What’s the difference to their first offering, the “Promoted Tweets”? To come across a Promoted Tweet, you actually had to perform a search. The Promoted Trend is basically a preset search/trend showing up on your twitter page. And just so you’re not... Read More

The Worldcup, according to Twitter!

The Guardian has given us a beautful visualization-animation of the Twitter hum during the world cup games: Twitter Replay. While quite charming to watch, it also shows that live coverage might be a field of communication where Twitter gives us very little additional value: It’s basically the referees’s game report, pretyped by the multitude. No new insights seem to be trending here. Read More  Read More

Facebook has gone out of hands.


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SEO Strategist Mangosuthu Malinga talks about how he is incorporating new tools into his work at Johannesburg eMarketing agency Virtuosa. It’s not easy to stay up to date in a media world that’s continuously “trending”. He also talks about how he uses Twitter and Facebook and and their different character regarding message value und filtering.  Read More

Truth revealed. Twitter is serious.

According to the “Consumer Internet Barometer” 0,0% of men say they use Twitter for fun. Right. They probably also use their PS3 to do their homework.  http://www.emarketer.com/Article.aspx?R=1007193  Read More