Here comes is the second offering of the Twitter ad era: Disney’s launched the new “Promoted Trend” to kickstart the launch of its summer movie Toy Story 3. What’s the difference to their first offering, the “Promoted Tweets”? To come across a Promoted Tweet, you actually had to perform a search. The Promoted Trend...
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The Guardian has given us a beautful visualization-animation of the Twitter hum during the world cup games: Twitter Replay.
While quite charming to watch, it also shows that live coverage might be a field of communication where Twitter gives us very little additional value: It’s basically the referees’s game report, pretyped by the multitude. No...
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SEO Strategist Mangosuthu Malinga talks about how he is incorporating new tools into his work at Johannesburg eMarketing agency Virtuosa. It’s not easy to stay up to date in a media world that’s continuously “trending”. He also talks about how he uses Twitter and Facebook and and their different character regarding message value und...
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According to the “Consumer Internet Barometer” 0,0% of men say they use Twitter for fun. Right. They probably also use their PS3 to do their homework. http://www.emarketer.com/Article.aspx?R=1007193
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