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The Ingredients of Joy

How São Paulo’s Mixer combines a bag of skills to create entertaining stories for brands. Once upon a time, in a land far far away, there was a TV production company that picked up Cannes Lions year after year. Over 40 of them. But they did not keep doing it happily ever after. Why? Ask João Daniel Tikhomiroff, owner and president of then fabled and now defunct Jodaf production, and he mentions two events: BMW coming out with “The Hire”... Read More