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Too Many Crosshairs

Theoretically, targeted ads are a beautiful thing. If I only see ads that are relevant to me, then I might actually welcome them and see them as a valuable part of my media experience. Theoretically, targeted ads are also more valuable than ads targeted to an audience aggregate. In a perfect world, this will allow digital media companies to scale back the avalanche of shitty little punk ads they currently hurl at us. So, theoretically, I like targeted... Read More