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Gringo Spice

A New Take on Costa Rican Cuisine adds Socialweb Presence for La Cusinga. La Cusinga’s Chef David has returned from a trip to Panama, and that means that dinner at La Cusinga has become even more delicious. But that’s not the reason why David Mahler will feature more prominently on Ideas will travel next week. The true reason is that he is an important part of the lodges web presence. In his blog “Chef of the Jungle” he writes... Read More

Parnormal Activity in a Dark Cloverfield

Part 2 of: Marketing Hollywood. The movie industry has now joined the many many industries that are doubting the efficiency of traditional advertising. In search for more efficient pathways to attention, the big studios have been busy shaking up their marketing departments. Universal’s Adam Fogelson, started the trend of unconventional campaigns in 2007. Sue Knoll became president of marketing at Warner in 2008. Paramount’s head of marketing was... Read More

Advertising Hollywood

David Lynch’s film Mulholland Drive contains one of my favourite movie scenes. The movie’s director and its producers are meeting their financial backers, and David Lynch creates a fantastic visual metaphor for the power struggle between art and money. I am going to follow Lynch’s advice here. Don’t describe it, if you can show it. It takes a lot of money to make movies. Quite necessarily this creates a certain nervousness... Read More