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	<title>Ideas will travel &#187; socialad</title>
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	<description>How to connect things to people.</description>
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		<title>Gringo Spice</title>
		<link>http://www.ideaswilltravel.com/2010/07/12/gringo-spice/</link>
		<comments>http://www.ideaswilltravel.com/2010/07/12/gringo-spice/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 01:10:24 +0000</pubDate>
		<dc:creator>mario.gamper</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Costa Rica]]></category>
		<category><![CDATA[La Cusinga]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[socialad]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://www.ideaswilltravel.com/?p=878</guid>
		<description><![CDATA[A New Take on Costa Rican Cuisine adds Socialweb Presence for La Cusinga. La Cusinga&#8217;s Chef David has returned from a trip to Panama, and that means that dinner at La Cusinga has become even more delicious. But that&#8217;s not the reason why David Mahler will feature more prominently on Ideas will travel next week. [...]]]></description>
			<content:encoded><![CDATA[<p><strong>A New Take on Costa Rican Cuisine adds Socialweb Presence for La Cusinga.<br />
</strong></p>
<p><span style="font-size: 13.2px;">La Cusinga&#8217;s Chef David has returned from a trip to Panama, and that means that dinner at La Cusinga has become even more delicious.</span></p>
<p>But that&#8217;s not the reason why David Mahler will feature more prominently on Ideas will travel next week. The true reason is  that he is an important part of the lodges web presence. In his blog &#8220;<a href="http://chefofthejungle.blogspot.com/ " target="_blank">Chef of the Jungle</a>&#8221; he writes about his general philosophy of cooking, and also shares the ups and downs of a gringo&#8217;s life in Costa Rica.</p>
<p>Maybe less literary, but more frequent are his activities on Facebook, where he posts this evening&#8217;s dish and a photo of the sunset taken from La Cusinga. In case you want to take a look at his Facebook page: there is more than one David Mahler, but only one lists La Cusinga as an employer.</p>
<p><a href="http://www.ideaswilltravel.com/wp/wp-content/uploads/2010/07/Screen-shot-2010-07-11-at-5.45.17-PM.png"><img class="alignnone size-full wp-image-882" title="Dinner at La Cusinga (Thursday)" src="http://www.ideaswilltravel.com/wp/wp-content/uploads/2010/07/Screen-shot-2010-07-11-at-5.45.17-PM.png" alt="" /></a></p>
<p>Sharing pictures of food is always a nice idea, and just to make everyone just a little bit jealous, here is a picture of Thursday&#8217;s dinner. It&#8217;s roasted yellowfin tuna with pineapple salsa puree of camote (local white yam) and (if I remember correctly what he said) chayote or perulero squash. <span id="more-878"></span><span style="font-size: 13.2px;">Because you won&#8217;t find any soda-cans or platic bottles at La Cusinga, each dinner is accompanied by either fresh water or some homemade fruit juice. In this case: carambole/starfruit.</span></p>
<p>As we&#8217;re talking eco-tourism, David&#8217;s dishes are also all-organic, and as local as can be. If you&#8217;re interested in the details, hang on. I&#8217;ll be joining David next week for some food shopping.</p>
<p><span style="font-size: 13.2px;">Until then, you&#8217;ll find me on La Cusinga&#8217;s community deck, counting the hours &#8217;til dinner time.</span></p>
<p><span style="font-size: 13.2px;"><br />
</span></p>
<p>PS: If there are enough requests, I will try and talk him into sharing some recipes.</p>
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		<title>Football for Hope: FIFA goes Social Advertising</title>
		<link>http://www.ideaswilltravel.com/2010/06/16/football-for-hope/</link>
		<comments>http://www.ideaswilltravel.com/2010/06/16/football-for-hope/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 21:00:36 +0000</pubDate>
		<dc:creator>mario.gamper</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[fifa]]></category>
		<category><![CDATA[footballforhope]]></category>
		<category><![CDATA[johannesburg]]></category>
		<category><![CDATA[siyakhona]]></category>
		<category><![CDATA[socialad]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[south africa]]></category>
		<category><![CDATA[southafrica]]></category>
		<category><![CDATA[Worldcup]]></category>

		<guid isPermaLink="false">http://www.ideaswilltravel.com/?p=813</guid>
		<description><![CDATA[Interview with Mike Geddes (streetfootballworld). We talked about what it takes to get a projects like Siyakhona off the ground. And also about the relationship between Corporate Social Responsibilty projects and advertising.]]></description>
			<content:encoded><![CDATA[<p>In the dark ages before facebook, &#8220;Social Advertising&#8221; meant ads for good causes.  The new FIFA campaign &#8220;Football for Hope&#8221;, that is flickering on stadium advertising screens during the world cup games in South Africa, is social in this old school sense. If the world hadn&#8217;t been vuvuzelaed into catatonic stupor, some among the tv-audience might even have googled it.</p>
<p><a href="http://www.ideaswilltravel.com/wp/wp-content/uploads/2010/06/overview_listing_logo.jpeg"><img class="alignleft size-full wp-image-818" title="20 centres for 2010" src="http://www.ideaswilltravel.com/wp/wp-content/uploads/2010/06/overview_listing_logo.jpeg" alt="" width="200" height="100" /></a></p>
<p>What they would have found is a FIFA supported effort to establish a <a href="http://www.streetfootballworld.org/football-for-hope2" target="_blank">combination of football and education</a> facilities in communities that are usually too poor to afford either.<span id="more-813"></span></p>
<p>I had the chance to talk to Mike Geddes, the Football for Hope project manager who is working for streetfootballworld, the NGO that FIFA has teamed up with to organize Football for Hope. What I find rather interesting, is that FIFA made all the major sponsors participate in Corporate Social Responsibility projects, without prescribing what each and everyone could do. The <a href="http://siyakhonaafrica.wordpress.com" target="_blank">Siyakhona project</a> that I visited, is part of Sony&#8217;s commitment.</p>
<p>Most of the interview is about the steps involved in finding the right sponsor for something like Siyakhona. But of course, I also had to aske Mike about the option of using Corporate Social Responsibility campaigns to create advertising. :-)</p>

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<p>BTW: Here is FIFA&#8217;s official page. (Who designed this?)</p>
<p>http://www.fifa.com/aboutfifa/worldwideprograms/footballforhope/index.html</p>
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