Posts Tagged ‘ siyakhona ’

The trouble with community journalism

July 15, 2010
By mario.gamper
The trouble with community journalism

In Alexandra Township, the work of media trainees is valuable, but not bankable. As part of the Ideas Will Travel project, I was allowed to spend some days with Siyakhona Africa in Alexandra, Johannesburg. Siyakhona is a joint CSR project by FIFA, Sony, and streetfootballworld to create communal education and providing media training to young...
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Football for Hope: FIFA goes Social Advertising

June 16, 2010
By mario.gamper
Football for Hope: FIFA goes Social Advertising

Interview with Mike Geddes (streetfootballworld). We talked about what it takes to get a projects like Siyakhona off the ground. And also about the relationship between Corporate Social Responsibilty projects and advertising.
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