ideas : Ideas will travel

Introducing an Internet of Small Voices

Posted by mario.gamper on March 31, 2011 · Leave a Comment

Android already has a little bit of it. And if the rumors are correct, Apple’s next mobile operating system iOS 5 is going to be shock-full of it. I am talking about voice commands, which – given the cloud – are nothing but the future vocal interface for the internet. With the press now focusing mostly on hardware battles (“Can the Xoom beat the iPad2?”) we have almost overlooked some signifcant advances in mobile interfaces.... Read More

Filed under Article · Tagged with advertising, ideas, iOS 5, iOS5, products, semantic web, Siri, voice commands

Advertising is lazy

Posted by mario.gamper on February 10, 2011 · 2 Comments

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Interview with Johnny Vulkan, Anomaly. If an agency names itself Anomaly, it forces a burden of proof on itself that wouldn’t be there, had it just picked a bunch of initials. However, Johnny Vulkan, one of the founders of the New York marketing outfit, doesn’t look like he’s about to crumble under the pressure: “We don’t think of ourselves as an advertising agency.” he insists. Strange words from an company that... Read More

Filed under Article · Tagged with advertising, anomaly, collaboration, ideas, johnny vulkan, mario gamper

Creativity is now a Mix of Science and Art.

Posted by mario.gamper on October 27, 2010 · 1 Comment

We used to be able to make pretty ads all by ourselves. But as the borderline between digital and traditional advertising is disappearing, so is the possibility of doing commercials as an individual sport. Thus, when I recently met Creative Director Juan Morales from SapientNitro in their Miami Beach office, I was curious about their creative culture. They seem to have found a way to use technology to surprise – and even bring forth a chuckle.... Read More

Filed under Article · Tagged with advertising, cannes, creativity, ideas, ideaswilltravel, marketing, sapient, sapientnitro

American Express and the Rebirth of the Patron

Posted by mario.gamper on October 4, 2010 · Leave a Comment

Soul superstar John Legend said something memorable about his recent partnership with American Express on the “unstaged” series on YouTube/Vevo: “It was a relief to not have to worry about how well the songs would do on the radio.” (AdWeek 2010) In an ironic twist, Branded Entertainment seems to have created a space of artistic liberty that stands in fundamental opposition to the day-to-day economic burdens of a platinum selling... Read More

Filed under Article · Tagged with advertising, branded entertainment, creativity, ideas, John Legend, marketing, The Roots

Let the spending soar. The Battle of Keynes vs. Hayek.

Posted by mario.gamper on February 16, 2010 · Leave a Comment

Take away the political showboating and petty tax schemes and Capitalism boils down to two ideas -- embraced in battle. Hayek vs. Keynes; Govt. bashing vs. Govt. spending. Looking at their philosophies duking it out in this rap video -- I’ll be rolling with Keynes. Limo! Read More

Filed under Article · Tagged with economy, hayek, ideas, keynes

Introducing an Internet of Small Voices

Advertising is lazy

Creativity is now a Mix of Science and Art.

American Express and the Rebirth of the Patron

Let the spending soar. The Battle of Keynes vs. Hayek.

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