Warning: Use of undefined constant is_single - assumed 'is_single' (this will throw an Error in a future version of PHP) in /homepages/8/d19674208/htdocs/iwt/wp/wp-content/plugins/facebook-like-button/inc/fun.inc.php on line 62

Football for Hope: FIFA goes Social Advertising

In the dark ages before facebook, “Social Advertising” meant ads for good causes. The new FIFA campaign “Football for Hope”, that is flickering on stadium advertising screens during the world cup games in South Africa, is social in this old school sense. If the world hadn’t been vuvuzelaed into catatonic stupor, some among the tv-audience might even have googled it. What they would have found is a FIFA supported effort... Read More