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Why Facebook’s EdgeRank can make you invisible. And how to fight back.

Person or Brand – the Social Network’s algorithm now determines how relevant you are. Have you ever wondered who shows up in your Facebook TOP NEWS stream? And who does not? You probably felt that there’s a pattern behind it. You probably also felt you don’t have a clue what that pattern is. Facebook gave us a quick look at the math behind this, when they explained their EdgeRank algorithm at F8 developer conference in April.... Read More

Facebook & The Gift of Attention

All over the web, there is growing irritation with the amount of time people spend on social web sites like Facebook or Twitter. “Web’s ultimate timesink” is one of the nicer descriptions. Suggestions of getting back to productivity usually follow. The irritation is correct. The cure may be wrong. What is happening is nothing less than epochal. The time we spent for interactions considering our personal ROI seems to be radically... Read More

Facebook has gone out of hands.


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SEO Strategist Mangosuthu Malinga talks about how he is incorporating new tools into his work at Johannesburg eMarketing agency Virtuosa. It’s not easy to stay up to date in a media world that’s continuously “trending”. He also talks about how he uses Twitter and Facebook and and their different character regarding message value und filtering.  Read More

Old media doing the job of new media. And better.

The good old New York Times has just committed itself to show us what Facebook should have done itself. It has outlined the privacy options in a nice little diagram. What I am still in awe about, is that the people at Facebook seem to think, that if they don’t tell, no one will find out! Isn’t that kind a like pre-web-thinking?  Read More