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Design beats Advertising in a Social Media World.

Ideas will travel interview with Smart Design This fall I was lucky to be able to visit the headquarters of Smart Design in NYC. The global design firm is one of the recognized voices in the resurgence of design. Their iconic work features prominently in Gary Hustwit’s great documentary “Objectified” (Trailer here): a fascinating look at how designed things impact every second of our life. However, when I sat down with Smart Design’s... Read More

Suddenly, we can see Sustainability!

Boulder Digital Works is a new school for digital creatives. Fostering radical collaboration is one of it’s mottos. Still, I was surprised to find out that they are hosting an event for a Nut Butter company that seeks to radically improve its squeeze pack. World’s most famous ex-adman Alex Bogusky opened the summit with a list of issues that will radically influence brand communication. He compared them to the invisible Gorilla in the... Read More