creativity : Ideas will travel

Inspiration as a Future Agency Model

Posted by mario.gamper on November 25, 2010 · 7 Comments

. Interview with Piers Fawkes, founder of PSFK. When I first stumbled upon PSFK.com, I was fascinated by its seemingly all-encompassing, anything goes content. So, when I recently talked to the website’s founder Piers Fawkes, my hopes were high that he would wax poetic about the complexity of the PSFK system. However, these expectation were quickly smashed to bits: “It’s simple.”, said Fawkes, “our mission is to inspire... Read More

Filed under Article · Tagged with advertising, agency model, conversation, creativity, ideas will travel, ideaswilltravel, market research, marketing, Piers Fawkes, PSFK, trend

Creativity is now a Mix of Science and Art.

Posted by mario.gamper on October 27, 2010 · 1 Comment

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We used to be able to make pretty ads all by ourselves. But as the borderline between digital and traditional advertising is disappearing, so is the possibility of doing commercials as an individual sport. Thus, when I recently met Creative Director Juan Morales from SapientNitro in their Miami Beach office, I was curious about their creative culture. They seem to have found a way to use technology to surprise – and even bring forth a chuckle.... Read More

Filed under Article · Tagged with advertising, cannes, creativity, ideas, ideaswilltravel, marketing, sapient, sapientnitro

American Express and the Rebirth of the Patron

Posted by mario.gamper on October 4, 2010 · Leave a Comment

Soul superstar John Legend said something memorable about his recent partnership with American Express on the “unstaged” series on YouTube/Vevo: “It was a relief to not have to worry about how well the songs would do on the radio.” (AdWeek 2010) In an ironic twist, Branded Entertainment seems to have created a space of artistic liberty that stands in fundamental opposition to the day-to-day economic burdens of a platinum selling... Read More

Filed under Article · Tagged with advertising, branded entertainment, creativity, ideas, John Legend, marketing, The Roots

The Naked Creative

Posted by mario.gamper on June 6, 2010 · 1 Comment

For the last decade, Naked Communications has been one the few successful attempts to do the adman’s job in a slightly different way. The reward: receiving bling like “Agency Of The Year” a couple of times and being able to go global with blue chip clients. But even for guys who moved early, the present changes in the industry create pressures to keep moving. That’s why Naked London hired Creative Director Jim Thornton, who... Read More

Filed under Article · Tagged with advertising, communication, creativity, future, london, naked, strategy

Inspiration as a Future Agency Model

Creativity is now a Mix of Science and Art.

American Express and the Rebirth of the Patron

The Naked Creative

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