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Consumer Generated Headlines. The end of someone else's dayjob?

If you’ve ever wondered how it feels when thousands and thousands of people read your headline… don’t write for this blog :-) go to Kansas City. To advertise it’s new Angus Burger, McDonald’s is running a digital billboard campaign by that lets regular burger fans become advertising superstars – for a minute or two. The headlines are recorded on a website honorangus.com and then used to update the headlines on the... Read More