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American Express and the Rebirth of the Patron

Soul superstar John Legend said something memorable about his recent partnership with American Express on the “unstaged” series on YouTube/Vevo: “It was a relief to not have to worry about how well the songs would do on the radio.” (AdWeek 2010) In an ironic twist, Branded Entertainment seems to have created a space of artistic liberty that stands in fundamental opposition to the day-to-day economic burdens of a platinum selling... Read More

The Ingredients of Joy

How São Paulo’s Mixer combines a bag of skills to create entertaining stories for brands. Once upon a time, in a land far far away, there was a TV production company that picked up Cannes Lions year after year. Over 40 of them. But they did not keep doing it happily ever after. Why? Ask João Daniel Tikhomiroff, owner and president of then fabled and now defunct Jodaf production, and he mentions two events: BMW coming out with “The Hire”... Read More