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7 Reasons why Apple Ads will be Better in 2011


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It almost hurts to say it. But the 2010 iPad campaign is the most boring, washing powder style piece of consumer communication that Apple has done – ever. Not only is it one endless product demo. It also features happy couch potato people devoid of even the slightest detectable edge. After restarting the brand with the “Crazy Ones” (1998) Apple marketing has now reached the other endĀ of the arc. “Here’s to the lazy ones!... Read More

Pulling a Steve Jobs on the Apple iPad.

I just did something that should make Steve Jobs proud. I did not order an iPad. Instead I decided to wait for the third generation. What?! You say, as a certified Apple fanboy, I should have already ran and got mine a month ago! Fools. Just look at the decisions Jobs made in the last 10 years: Apple was never first to enter any product category. Contrary to the blabla of PR-breastfed media like Spiegel Online, Apple is not the early adopter’s... Read More