The success story of digital agencies has been nothing but stunning over the last ten years. But the role they play is not for long. Just when we got used to the digital shop as a necessary part of the team, it’s time to say goodbye.
To understand why the rise and fall of “digital”...
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Say Good-bye to Digital
Von der Masse geküsst: Ideen per Crowdsourcing
Crowdsourcing ist hip. Zuerst mal weil’s geht. Ohne Web 2.0 bräuchte man über die smoothe Verteilung von Miniaufträgen in die Wolke der Bereitstehenden gar nicht zu reden. Zum zweiten ist Crowdsourcing aber auch philosophisch spannend – denn wie wir aus “Wisdom of the Crowds” gelernt haben, gibt es eine ganze Menge Fälle, in der...
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Advertising included.
Lousy products or low interest categories have little sway in the attention market of social networks. Once the product becomes the new Superhero on the Block, we should't be surprised that a new bunch of ad guys emerged, who want to support clients in coming up with products that stand a chance in...
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