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Facebook has gone out of hands.


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SEO Strategist Mangosuthu Malinga talks about how he is incorporating new tools into his work at Johannesburg eMarketing agency Virtuosa. It’s not easy to stay up to date in a media world that’s continuously “trending”. He also talks about how he uses Twitter and Facebook and and their different character regarding message value und filtering.  Read More

The Naked Creative


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For the last decade, Naked Communications has been one the few successful attempts to do the adman’s job in a slightly different way. The reward: receiving bling like “Agency Of The Year” a couple of times and being able to go global with blue chip clients. But even for guys who moved early, the present changes in the industry create pressures to keep moving. That’s why Naked London hired Creative Director Jim Thornton, who... Read More

Truth and Beauty.

A new Nike ad is revving people up for the World Cup. While it has some shoe porn in it, it is all about the truth that makes the World Cup the world’s greatest tournament: History will be made -- in a split second. Thanks, Nike. (There you go, Jim. Didn’t take 15 mins. for Nike to prove you right. :-)  Read More

Parnormal Activity in a Dark Cloverfield

Part 2 of: Marketing Hollywood. The movie industry has now joined the many many industries that are doubting the efficiency of traditional advertising. In search for more efficient pathways to attention, the big studios have been busy shaking up their marketing departments. Universal’s Adam Fogelson, started the trend of unconventional campaigns in 2007. Sue Knoll became president of marketing at Warner in 2008. Paramount’s head of marketing was... Read More

Advertising Hollywood

David Lynch’s film Mulholland Drive contains one of my favourite movie scenes. The movie’s director and its producers are meeting their financial backers, and David Lynch creates a fantastic visual metaphor for the power struggle between art and money. I am going to follow Lynch’s advice here. Don’t describe it, if you can show it. It takes a lot of money to make movies. Quite necessarily this creates a certain nervousness... Read More

Say Good-bye to Digital

The success story of digital agencies has been nothing but stunning over the last ten years. But the role they play is not for long. Just when we got used to the digital shop as a necessary part of the team, it’s time to say goodbye. To understand why the rise and fall of “digital” is a necessity, it helps to understand why “digital” was invented at all. It was – of course – a marketing tool Read More  Read More

Von der Masse geküsst: Ideen per Crowdsourcing

Crowdsourcing ist hip. Zuerst mal weil’s geht. Ohne Web 2.0 bräuchte man über die smoothe Verteilung von Miniaufträgen in die Wolke der Bereitstehenden gar nicht zu reden. Zum zweiten ist Crowdsourcing aber auch philosophisch spannend – denn wie wir aus “Wisdom of the Crowds” gelernt haben, gibt es eine ganze Menge Fälle, in der 100 Leute von der Straße zusammen weit besser Bescheid wissen als ein ausgewiesener Experte. Und... Read More

TV-Ads killed the Late-Night Star.

Seit Harald Schmidt 1995 damit begann, am späten Abend Gäste vorzuführen, gibt es Late Night Television ja auch in Deutschland. Aber 15 Jahre Schmidt sind nichts im Vergleich zur Tradition von NBCs Tonight Show, die seit 1954 ununterbrochen das Ende des Fernsehabends in den USA einläutet. © Washington Post Umso fassungsloser schaut die medieninteressierte Bevölkerung der USA gerade dabei zu, wie das Top-Management von NBC diese Institution mit... Read More

Wenn Stromkonzerne die Wahrheit sagen.

Na, woran erinnert uns das niedliche Maskottchen der Stromfirma eprimo? eprimo denkt an deinen Geldbeutel. Read More  Read More

Welcome to the Success Lottery! A short review of Gladwell’s “Outliers”.

In his new book “Outliers” Malcolm Gladwell debunks the common belief that being a hard working genius is all it takes to be exceptionally successful. Looking into fields as diverse as Canadian (Ice) Hockey, M&A Lawyers in NYC, and PC Tycoons – he discovers two things: (1) Yes, it takes about 10.000 hours of practice to become good at anything. If you’re not willing to spend that, don’t even flirt with the spotlight.... Read More

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