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Facebook & The Gift of Attention

All over the web, there is growing irritation with the amount of time people spend on social web sites like Facebook or Twitter. “Web’s ultimate timesink” is one of the nicer descriptions. Suggestions of getting back to productivity usually follow. The irritation is correct. The cure may be wrong. What is happening is nothing less than epochal. The time we spent for interactions considering our personal ROI seems to be radically... Read More

Miami Ad School: “Don’t be an advertiser. Be a Pop Culture Engineer.”

Interview with Miami Ad School President Pippa Seichrist For more than a decade, the Miami Ad School (Portfolio School) has been one of the most influential institutions for the ad industry. No other portfolio school has brought forth more award winners. One could even argue, that Miami’s ad industry would never have supported a Crispin Porter + Bogusky without the steady flow of MAS graduates. So when I sat down with the schools president Pippa... Read More

Finally, receipts are exciting – as a medium

Who would have thought that Miami Beach is a place for serendipity. I recently met with my friend Birame for lunch. Birame is one of the most creative people I know, but you will never see her in an ad agency. Because she does not invent commercials, she invents businesses. A couple of years ago she launched Musicphone. One of the first music sending and recognition services for cellphones. Eventually, Musicphone was sold. I knew she had been working... Read More

How PETA creates an internet hit. For DODGE!


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W&K just made a rather lame promotion-spot for the Dodge Tent Event. Random Dodge cars zig and zag across the screen, until a self-aware and slightly bored announcer says sth. like this: “This event could not be more amazing. Oh wait. There is a monkey.” On cue, a monkey in an Evel Knievel suits walks in and ignites a confetti bomb. But not for long. PETA, the powerful animal rights group, quickly let Dodge know how much... Read More

The Ingredients of Joy

How São Paulo’s Mixer combines a bag of skills to create entertaining stories for brands. Once upon a time, in a land far far away, there was a TV production company that picked up Cannes Lions year after year. Over 40 of them. But they did not keep doing it happily ever after. Why? Ask João Daniel Tikhomiroff, owner and president of then fabled and now defunct Jodaf production, and he mentions two events: BMW coming out with “The Hire”... Read More

Social Networks Save the Holiday.

Costa Rican eco-lodge uses social media to win new customers in difficult times. It’s been a difficult year for tourism. Travelling is one of the first things private households cut in years of financial hardship. In an ironic twist, marketing is what the travel industry cuts in response. But that isn’t even an option for small hotels who mostly depend on tourists being sent their way. Or, to be more precise, used to be dependent on that.... Read More

Gringo Spice

A New Take on Costa Rican Cuisine adds Socialweb Presence for La Cusinga. La Cusinga’s Chef David has returned from a trip to Panama, and that means that dinner at La Cusinga has become even more delicious. But that’s not the reason why David Mahler will feature more prominently on Ideas will travel next week. The true reason is that he is an important part of the lodges web presence. In his blog “Chef of the Jungle” he writes... Read More

The Curse of Nike

Drogba! Cannavaro! Rooney! Ribery! Ronaldo! Ronaldinho! These are – in order of appearance – the superstars of this year’s Nike world cup commercial. And those 3 minutes are the only place in the space time continuum they will rule this year. As of this Sunday, they are all out of the tournament! And we’re not even talking semifinals. Not only did those players not write history…  they actually left their pens at home. Some... Read More

Twitter launches Promoted Trends. Breaks promise.

Here comes is the second offering of the Twitter ad era: Disney’s launched the new “Promoted Trend” to kickstart the launch of its summer movie Toy Story 3. What’s the difference to their first offering, the “Promoted Tweets”? To come across a Promoted Tweet, you actually had to perform a search. The Promoted Trend is basically a preset search/trend showing up on your twitter page. And just so you’re not... Read More

Football for Hope: FIFA goes Social Advertising

In the dark ages before facebook, “Social Advertising” meant ads for good causes. The new FIFA campaign “Football for Hope”, that is flickering on stadium advertising screens during the world cup games in South Africa, is social in this old school sense. If the world hadn’t been vuvuzelaed into catatonic stupor, some among the tv-audience might even have googled it. What they would have found is a FIFA supported effort... Read More

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