A New Take on Costa Rican Cuisine adds Socialweb Presence for La Cusinga.
La Cusinga’s Chef David has returned from a trip to Panama, and that means that dinner at La Cusinga has become even more delicious.
But that’s not the reason why David Mahler will feature more prominently on Ideas will travel next week. The...
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Drogba! Cannavaro! Rooney! Ribery! Ronaldo! Ronaldinho!
These are – in order of appearance – the superstars of this year’s Nike world cup commercial. And those 3 minutes are the only place in the space time continuum they will rule this year. As of this Sunday, they are all out of the tournament! And we’re not...
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Here comes is the second offering of the Twitter ad era: Disney’s launched the new “Promoted Trend” to kickstart the launch of its summer movie Toy Story 3. What’s the difference to their first offering, the “Promoted Tweets”? To come across a Promoted Tweet, you actually had to perform a search. The Promoted Trend...
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Interview with Mike Geddes (streetfootballworld). We talked about what it takes to get a projects like Siyakhona off the ground. And also about the relationship between Corporate Social Responsibilty projects and advertising.
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SEO Strategist Mangosuthu Malinga talks about how he is incorporating new tools into his work at Johannesburg eMarketing agency Virtuosa. It’s not easy to stay up to date in a media world that’s continuously “trending”. He also talks about how he uses Twitter and Facebook and and their different character regarding message value und...
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For the last decade, Naked Communications has been one the few successful attempts to do the adman’s job in a slightly different way. The reward: receiving bling like “Agency Of The Year” a couple of times and being able to go global with blue chip clients. But even for guys who moved early, the...
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A new Nike ad is revving people up for the World Cup. While it has some shoe porn in it, it is all about the truth that makes the World Cup the world’s greatest tournament: History will be made -- in a split second.
Thanks, Nike.
(There you go, Jim. Didn’t take 15 mins. for Nike...
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Part 2 of: Marketing Hollywood.
The movie industry has now joined the many many industries that are doubting the efficiency of traditional advertising. In search for more efficient pathways to attention, the big studios have been busy shaking up their marketing departments.
Universal’s Adam Fogelson, started the trend of unconventional campaigns in 2007. Sue Knoll became...
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David Lynch’s film Mulholland Drive contains one of my favourite movie scenes. The movie’s director and its producers are meeting their financial backers, and David Lynch creates a fantastic visual metaphor for the power struggle between art and money. I am going to follow Lynch’s advice here. Don’t describe it, if you can show...
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The success story of digital agencies has been nothing but stunning over the last ten years. But the role they play is not for long. Just when we got used to the digital shop as a necessary part of the team, it’s time to say goodbye.
To understand why the rise and fall of “digital”...
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