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Introducing an Internet of Small Voices


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Android already has a little bit of it. And if the rumors are correct, Apple’s next mobile operating system iOS 5 is going to be shock-full of it. I am talking about voice commands, which – given the cloud – are nothing but the future vocal interface for the internet. With the press now focusing mostly on hardware battles (“Can the Xoom beat the iPad2?”) we have almost overlooked some signifcant advances in mobile interfaces.... Read More

Too Many Crosshairs

Theoretically, targeted ads are a beautiful thing. If I only see ads that are relevant to me, then I might actually welcome them and see them as a valuable part of my media experience. Theoretically, targeted ads are also more valuable than ads targeted to an audience aggregate. In a perfect world, this will allow digital media companies to scale back the avalanche of shitty little punk ads they currently hurl at us. So, theoretically, I like targeted... Read More

Advertising is lazy


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Interview with Johnny Vulkan, Anomaly. If an agency names itself Anomaly, it forces a burden of proof on itself that wouldn’t be there, had it just picked a bunch of initials. However, Johnny Vulkan, one of the founders of the New York marketing outfit, doesn’t look like he’s about to crumble under the pressure: “We don’t think of ourselves as an advertising agency.” he insists. Strange words from an company that... Read More

7 Reasons why Apple Ads will be Better in 2011


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It almost hurts to say it. But the 2010 iPad campaign is the most boring, washing powder style piece of consumer communication that Apple has done – ever. Not only is it one endless product demo. It also features happy couch potato people devoid of even the slightest detectable edge. After restarting the brand with the “Crazy Ones” (1998) Apple marketing has now reached the other end of the arc. “Here’s to the lazy ones!... Read More

Design beats Advertising in a Social Media World.

Ideas will travel interview with Smart Design This fall I was lucky to be able to visit the headquarters of Smart Design in NYC. The global design firm is one of the recognized voices in the resurgence of design. Their iconic work features prominently in Gary Hustwit’s great documentary “Objectified” (Trailer here): a fascinating look at how designed things impact every second of our life. However, when I sat down with Smart Design’s... Read More

Inspiration as a Future Agency Model

. Interview with Piers Fawkes, founder of PSFK. When I first stumbled upon PSFK.com, I was fascinated by its seemingly all-encompassing, anything goes content. So, when I recently talked to the website’s founder Piers Fawkes, my hopes were high that he would wax poetic about the complexity of the PSFK system. However, these expectation were quickly smashed to bits: “It’s simple.”, said Fawkes, “our mission is to inspire... Read More

Why Facebook’s EdgeRank can make you invisible. And how to fight back.

Person or Brand – the Social Network’s algorithm now determines how relevant you are. Have you ever wondered who shows up in your Facebook TOP NEWS stream? And who does not? You probably felt that there’s a pattern behind it. You probably also felt you don’t have a clue what that pattern is. Facebook gave us a quick look at the math behind this, when they explained their EdgeRank algorithm at F8 developer conference in April.... Read More

Creativity is now a Mix of Science and Art.


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We used to be able to make pretty ads all by ourselves. But as the borderline between digital and traditional advertising is disappearing, so is the possibility of doing commercials as an individual sport. Thus, when I recently met Creative Director Juan Morales from SapientNitro in their Miami Beach office, I was curious about their creative culture. They seem to have found a way to use technology to surprise – and even bring forth a chuckle.... Read More

Suddenly, we can see Sustainability!

Boulder Digital Works is a new school for digital creatives. Fostering radical collaboration is one of it’s mottos. Still, I was surprised to find out that they are hosting an event for a Nut Butter company that seeks to radically improve its squeeze pack. World’s most famous ex-adman Alex Bogusky opened the summit with a list of issues that will radically influence brand communication. He compared them to the invisible Gorilla in the... Read More

American Express and the Rebirth of the Patron

Soul superstar John Legend said something memorable about his recent partnership with American Express on the “unstaged” series on YouTube/Vevo: “It was a relief to not have to worry about how well the songs would do on the radio.” (AdWeek 2010) In an ironic twist, Branded Entertainment seems to have created a space of artistic liberty that stands in fundamental opposition to the day-to-day economic burdens of a platinum selling... Read More

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