Jay-Z, der Terminator und du.

November 27, 2009
By mario.gamper
Jay-Z, der Terminator und du.

Wir hatten mal zwei Leben. Mindestens. Und alles was wir dafür tun mussten, war umziehen. Natürlich nicht von Kornwestheim nach Killesberg. Aber Berlin hätte gereicht und New York kam sozusagen mit Neuanfangsgarantie.

New York!
Concrete jungle where dreams are made of
there’s nothing you can’t do.
Now you’re in New York!!!
These streets will make you feel brand new,
the lights will inspire you,
Let’s hear it for New York, New York, New York
Jay-Z, Empire State of Mind.

Das war einmal. Da kann Jay-Z locker Zeilen raushauen und Alicia Keys über den Empire State of Mind jubilieren lassen. Die großen Städte machen uns nicht mehr „brand new“, denn dieser Tage verabschieden sich zwei alte Gefährten
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Twitter Weekly

November 21, 2009
By mario.gamper

Matt Ross, Head of Creative at Tribal DDB: "We are now inventors. We bring creativity and technology together." #CRCAT #
Anders Gustafsson of CPB Europe "Oh no! We have to do a Facebook campaign? But then we started thinking of Facebook as a database." #CRCAT #
Discussion at #CAT. Why is Sweden so successful in interactive space? 1. Success breeds success. 2. Swedes like to collaborate. #
adam greenfield at #cat. networked urbanism: remaking the city from a collection of bricks into a communicating fabric #
hands shaking from insane conference coffee at #cat london. #
Razorfish sort of knows it all. Not so much a fantastic read. Much more a Vademecum you don't leave home without. http://feed.razorfish.com/ #

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Twitter Weekly

November 14, 2009
By mario.gamper

Murdoch vs. Google. Feels a bit like me vs. Mike Tyson, ca. 1987. http://bit.ly/JBZ74 #
Leander Wattig über Werbung die Content ist. Ja, CullmanLiquidation ist toll. Vor allem als Werbung die Werbung ist. http://bit.ly/2Ilrv6 #
@oetting 99% of all the leaves rustling in the forest don't mean a thing to me. in reply to oetting #
Neu auf IWT: Welches Video bekommt als erstes 1 Milliarde clicks. http://bit.ly/2rUekO #

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How to get a billion views for your video.

November 8, 2009
By mario.gamper
How to get a billion views for your video.

I sometimes wonder what the big buzz about a million clicks on YouTube is all about. From an individual point of view that’s quite something to have achieved by filming your cat. However, letting a message travel to a millions or so screens over a couple of years does not rival television’s power in the way online news have begun to challenge printed news.
The most watched video on Youtube, Charlie bit my finger, has collected about 140 Million views in two years. And, as the statistics show, keeps adding them at a steady rate.

But that’s just no more than the audience of a single Champions League soccer game on traditional television. And let’s not talk about a Soccer World Cup Final with about 750 million viewers.
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Twitter Weekly

November 7, 2009
By mario.gamper

Bogusky/Winsor: Baked In. Here is a bad review in LA Times: http://bit.ly/2XOdSO. And a good one at psfk: http://bit.ly/17uRNM #
I wrote an article (http://bit.ly/XC9N1) #Bogusky & #Winsor need a whole book:-) "Baked In" shows the product is the new ad. http://www.bakedin.com #
Simple, meditative, and quite disturbing. A simulation of current CO2 consumption plus actual birthrates. http://bit.ly/2KIIuT #

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Twitter Weekly

October 31, 2009
By mario.gamper

Daffys does a live cinema ad and spreads fun AND truth: Bargain stores make you buy more. And: you'll look like a fool. http://bit.ly/1PlTHn #
@rome_viharo Like the #DAFFYS dancers! Charming as soon as it goes overboard. Thats also the part the audience loves :-) Is this a one off? in reply to rome_viharo #
Beautiful deconstruction of a building – and the idea of weight :-) http://bit.ly/AvDqH found on: todayandtomorrow.net/ #
The 'epic battle' between Microsoft, Google & Apple over the cloud – great overview in The Economist – http://j.mp/2ipv1c (via @BBHLabs) #

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