Because nothing beats a list: Here is his list of the 10 things that will happen in advertising in 2010. I like the Andriod one, and the newfound love of small campaigns. But that’s like going for a penalty kick against a 2nd grader. The rest is a bit too intentionally hazy but nevertheless instructive.
Take a look at the google doc presentation.
"I have a list of 25.000 people, ready to take their pants off in a subway." Charlie Todd of Improv Everywhere @… http://bit.ly/6bvtQY #
Print isn't dying. It's just reincarnating. (Finally, someone imagined web content without the banner melee.) http://bit.ly/6jQ2sI #
According to the "Consumer Internet Barometer" 0,0% of men say they use Twitter for fun. Absolutely! They probably… http://bit.ly/7u8u7s #
Miami and creative people. A difficult love affair :-) http://bit.ly/7zgzZb #
The BEST advertising interns in the world! They're almost good enough to be hired by CPB. http://bit.ly/8JQedp #
So, wissen die Crispins nicht mehr wohin mit ihren Praktikanten? Rrumms! Sonderplatzierung: http://www.pleasehire.us/ #
Disposable iPhone App of the week? Mono turns you into Unicorn. Just what you need on a Saturday night :-) http://www.mono-1.com/younicorn/ #
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Yesterday, I totally lucked out. First, I walked across Spring Street to look at the menu of “Bread” and was NOT run over, because the driver of a van had superhuman reflexes. Then I receieved an email that I had a seat on swissmiss’ CreativeMorning in Brooklyn – with guest speaker Charlie Todd.
By now, 20 million people have watched his “Frozen Grand Central”, a public performance so inspiring that even the marketing department at T-Mobile felt the power and was able to steal the idea in a beautful way. Todd’s not very mussed up over this. He doesn’t like to repeat stuff, and he did it first.
The goal of Improv Everywhere isn’t even to be big on Youtube. It’s to interrupt people’s everyday life and give them something to feel good about. (Take that, haters of interruption marketing). “We just want people to do a triple take – and then laugh.” I asked him if any of his ideas ever failed. Todd says there are people who just do not react at all – even if they have just entered a subway car full of men in underwear. But the majority is just baffled and rapt.
Like any great agent provocateur, Todd’s not talking about his motivation much, but it’s obvious he’s really getting a kick out of that liminal stage of confusion: The strange place between calling the cops and smiling. And both reactions are fine with him. He recalls a a security guy at DSW absurdly yelling “No Jumping Jacks allowed!” at them, and smiles. For many people, he says, “It’s not funny until someone else is laughing.”
But more than enough people are. He has a list of 25.000 volunteers who are ready to partake in any kind of foolishness.
Being an internet success story, marketing money isn’t far. “I get approached by marketers almost every other day. But 99% of the times, their idea of what I can do for them is just wrong.” Usually the agencies’ suggestions include donning a branded T-Shirt, he grins.
Here’s the 1% exception. Trident sponsored Improv Everywhere’s Grocery Store Musical. I checked: no Trident-T-Shirts.
According to the “Consumer Internet Barometer” 0,0% of men say they use Twitter for fun. Right. They probably also use their PS3 to do their homework. http://www.emarketer.com/Article.aspx?R=1007193
At the beginning of 2008, smack in the middle of America’s largest recession in over a gazillion years, two young entrepreneurs decided to create a new kind of work environment for the local Miami creative community. Being the digital natives they are, they didn’t just guess what people needed, they polled.
Alison Wadsworth, one of the two founders, created and sent out questionnaires to the members of refresh miami, the leading local tech network. Asking for opinions and suggestions on everything from location, equipment, even to pricing.
The result: Brikolodge. Miami’s first collaborative workspace. It openend in March 2008 the trendy Wynwood district, and has sinced moved to Miami’s newborn Midtown, after what Eduardo Henriques, the co-founder running the business side of Brikolodge, called a “crazy year”. A year which saw the loft space occupied at time to full capacity, at time half empty – but much more importantly so: by just about every imaginable creative profession from essayist to flash developer.
Which is exactly what Brikolodge sees as it’s raison d’etre. Creating a place where a bricolage of knowledge and skill is always ready to bring about something new.
Still, when I sat down with Fabian Socarras, a web designer and permanent resident of Brikolodge, he was open about the fact that, despite the economic success, Brikolodge is still far from what they would want it to be: ”Miami still does not have the collaborative energy that I saw in other places, especially San Francisco.” The reason for this? The tech community is not very aware of itself, and much less so than it’s famous cousin in California; Fabian supposes.
VCs and business angels are simply not hounding Miami’s streets for the next tech sensation. “So when someone comes up you and says: ´You guys should do this – and you’ll make billions.´ people here in Miami can’t help but smile.” Because chances are slimmer, people are more careful. Which to Fabian is only natural: “You always need a certain harmony” between protecting what’s yours and sharing with others.
He just thinks that Miami can do more: “When I went to RefreshMiami for the first time, I almost freaked out. Where did all these people come from!?” A 2007 study of the Chamber of Commerce of Greater Miami acknowledges that the region’s focus on Tourism and Real Estate is not exactly attracting hordes of creative people. But the amount of jobs in the creative industries is still substandtial. The open question remains: How will the creative/tech community in Miami achieve a new level of self-awareness? And what role does Brikolodge want to play in it?
On the one hand, they offer a very simple, and rather inexpensive way to have access to a professional office. Which has many benefits, increased productivity not being the least of them (thousands of unkempt pyjama wearing homeoffice workers will quietly nod here). On the other hand, Brikolodge could border on an incubator. “Can we attract certain skills in order to add value to this place? We are thinking about that.” says Socarras.
I asked whether the focus on tech is not excluding other important elements of the creative class as Robert Florida describes it. How about collabroration in advertising, design, or music? Is Brikolodge a place for them, too? Absolutely, says the Webdesiger. As a matter of fact, he and Eduardo are running Micstura, a small but rather successful interactive advertising agency. More than they intially thought, Brikolodge has also become a way for people to deal with unemployment, which hit the local advertising industry hard.
Brikolodge has seen people come together to hunt for new business, often quite successfully, because they combine not only available skills, but also personal connections. However, while they also stage jellies at Brikolodge, the founders are no big fans of “Rolodex socializing”. They are most happy when they see something substantial happening: “when people make each other grow.”
Looking at all the construction around their office in Midtown, where Miami is trying hard to create an urban space that brings people together – it seems they couldn’t have found a better spot.
Great article via RT @talikrakowsky: Smart cities will speak the language of things. Advertisers need to speak it too: http://bit.ly/6c2dAj #
there is something on the posterous tab now. but it should really be on the wall. hmm? http://bit.ly/8ASjc4 #
Meine Vorhersage: Auf Regen folgt Sonnenschein! http://bit.ly/7dCcKi #
"Millionaire attracted by Garbage Patch." Ideaswilltravel.com looks at how eco story is packaged for new media world: http://bit.ly/614ujP #
Hey #Staticbook-Friends. Buckle up, as Facebook might just go & change everything again. I heart new search and inbox: http://bit.ly/918vn0 #
Black Friday also happened on the web. #datavisualization of how much people shopped on ebay: http://www.ebayholiday.com/black-friday #
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