SEO Strategist Mangosuthu Malinga talks about how he is incorporating new tools into his work at Johannesburg eMarketing agency Virtuosa. It’s not easy to stay up to date in a media world that’s continuously “trending”. He also talks about how he uses Twitter and Facebook and and their different character regarding message value und filtering.

For the last decade, Naked Communications has been one the few successful attempts to do the adman’s job in a slightly different way. The reward: receiving bling like “Agency Of The Year” a couple of times and being able to go global with blue chip clients. But even for guys who moved early, the present changes in the industry create pressures to keep moving.

That’s why Naked London hired Creative Director Jim Thornton, who did some pretty nifty and original work at Mother and Leo Burnett, to set up an edgy little creative department. And that’s why I talked to Designer Lorenzo Frutta to see why a young creative would go to Naked, a place that’s first and foremost known for strategy.

A new Nike ad is revving people up for the World Cup. While it has some shoe porn in it, it is all about the truth that makes the World Cup the world’s greatest tournament: History will be made -- in a split second.

Thanks, Nike.

(There you go, Jim. Didn’t take 15 mins. for Nike to prove you right. :-)

The good old New York Times has just committed itself to show us what Facebook should have done itself. It has outlined the privacy options in a nice little diagram. What I am still in awe about, is that the people at Facebook seem to think, that if they don’t tell, no one will find out! Isn’t that kind a like pre-web-thinking?

I just did something that should make Steve Jobs proud. I did not order an iPad.

Instead I decided to wait for the third generation. What?! You say, as a certified Apple fanboy, I should have already ran and got mine a month ago!

Fools. Just look at the decisions Jobs made in the last 10 years: Apple was never first to enter any product category. Contrary to the blabla of PR-breastfed media like Spiegel Online, Apple is not the early adopter’s company, it is rather the smartest follower company on the planet. Read more »

Part 2 of: Marketing Hollywood.
The movie industry has now joined the many many industries that are doubting the efficiency of traditional advertising. In search for more efficient pathways to attention, the big studios have been busy shaking up their marketing departments.
Universal’s Adam Fogelson, started the trend of unconventional campaigns in 2007. Sue Knoll became president of marketing at Warner in 2008. Paramount’s head of marketing was replaced in 2008 by Josh Greenstein and Megan Colligan who previously created campaigns for independent movies. And just last week Disney hired an outsider to head their marketing efforts: MT Carney, who ran the New York office of Naked Communication, an advertising agency that shook up the trade by combining brand strategy and creative media planning.

Bold moves for Hollywood, “where movie marketing has always been seen as a specialized skill set carried out by an elite clique of veterans.” (deadline.com)
This has led to real changes in the way Hollywood advertises:
Read more »