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Twitter launches Promoted Trends. Breaks promise.

Here comes is the second offering of the Twitter ad era: Disney’s launched the new “Promoted Trend” to kickstart the launch of its summer movie Toy Story 3. What’s the difference to their first offering, the “Promoted Tweets”? To come across a Promoted Tweet, you actually had to perform a search. The Promoted Trend is basically a preset search/trend... Read More

The Worldcup, according to Twitter!

The Guardian has given us a beautful visualization-animation of the Twitter hum during the world cup games: Twitter Replay. While quite charming to watch, it also shows that live coverage might be a field of communication where Twitter gives us very little additional value: It’s basically the referees’s game report, pretyped by the multitude. No new insights seem to... Read More

Football for Hope: FIFA goes Social Advertising

In the dark ages before facebook, “Social Advertising” meant ads for good causes. The new FIFA campaign “Football for Hope”, that is flickering on stadium advertising screens during the world cup games in South Africa, is social in this old school sense. If the world hadn’t been vuvuzelaed into catatonic stupor, some among the tv-audience might even... Read More

Facebook has gone out of hands.


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SEO Strategist Mangosuthu Malinga talks about how he is incorporating new tools into his work at Johannesburg eMarketing agency Virtuosa. It’s not easy to stay up to date in a media world that’s continuously “trending”. He also talks about how he uses Twitter and Facebook and and their different character regarding message value und filtering.  Read More

The Naked Creative


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For the last decade, Naked Communications has been one the few successful attempts to do the adman’s job in a slightly different way. The reward: receiving bling like “Agency Of The Year” a couple of times and being able to go global with blue chip clients. But even for guys who moved early, the present changes in the industry create pressures to keep moving. That’s... Read More

Truth and Beauty.

A new Nike ad is revving people up for the World Cup. While it has some shoe porn in it, it is all about the truth that makes the World Cup the world’s greatest tournament: History will be made -- in a split second. Thanks, Nike. (There you go, Jim. Didn’t take 15 mins. for Nike to prove you right. :-)  Read More

Old media doing the job of new media. And better.

The good old New York Times has just committed itself to show us what Facebook should have done itself. It has outlined the privacy options in a nice little diagram. What I am still in awe about, is that the people at Facebook seem to think, that if they don’t tell, no one will find out! Isn’t that kind a like pre-web-thinking?  Read More

Pulling a Steve Jobs on the Apple iPad.

I just did something that should make Steve Jobs proud. I did not order an iPad. Instead I decided to wait for the third generation. What?! You say, as a certified Apple fanboy, I should have already ran and got mine a month ago! Fools. Just look at the decisions Jobs made in the last 10 years: Apple was never first to enter any product category. Contrary to the blabla of PR-breastfed... Read More

Parnormal Activity in a Dark Cloverfield

Part 2 of: Marketing Hollywood. The movie industry has now joined the many many industries that are doubting the efficiency of traditional advertising. In search for more efficient pathways to attention, the big studios have been busy shaking up their marketing departments. Universal’s Adam Fogelson, started the trend of unconventional campaigns in 2007. Sue Knoll became president... Read More

Advertising Hollywood

David Lynch’s film Mulholland Drive contains one of my favourite movie scenes. The movie’s director and its producers are meeting their financial backers, and David Lynch creates a fantastic visual metaphor for the power struggle between art and money. I am going to follow Lynch’s advice here. Don’t describe it, if you can show it. It takes a lot of money... Read More