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In Alexandra Township, the work of media trainees is valuable, but not bankable. As part of the Ideas Will Travel project, I was allowed to spend some days with Siyakhona Africa in Alexandra, Johannesburg. Siyakhona is a joint CSR project by FIFA, Sony, and streetfootballworld to create communal education and providing media training to young...
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A New Take on Costa Rican Cuisine adds Socialweb Presence for La Cusinga. La Cusinga’s Chef David has returned from a trip to Panama, and that means that dinner at La Cusinga has become even more delicious. But that’s not the reason why David Mahler will feature more prominently on Ideas will travel next week. The...
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Drogba! Cannavaro! Rooney! Ribery! Ronaldo! Ronaldinho! These are – in order of appearance – the superstars of this year’s Nike world cup commercial. And those 3 minutes are the only place in the space time continuum they will rule this year. As of this Sunday, they are all out of the tournament! And we’re not...
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The Guardian has given us a beautful visualization-animation of the Twitter hum during the world cup games: Twitter Replay. While quite charming to watch, it also shows that live coverage might be a field of communication where Twitter gives us very little additional value: It’s basically the referees’s game report, pretyped by the multitude. No...
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Interview with Mike Geddes (streetfootballworld). We talked about what it takes to get a projects like Siyakhona off the ground. And also about the relationship between Corporate Social Responsibilty projects and advertising.
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SEO Strategist Mangosuthu Malinga talks about how he is incorporating new tools into his work at Johannesburg eMarketing agency Virtuosa. It’s not easy to stay up to date in a media world that’s continuously “trending”. He also talks about how he uses Twitter and Facebook and and their different character regarding message value und...
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For the last decade, Naked Communications has been one the few successful attempts to do the adman’s job in a slightly different way. The reward: receiving bling like “Agency Of The Year” a couple of times and being able to go global with blue chip clients. But even for guys who moved early, the...
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A new Nike ad is revving people up for the World Cup. While it has some shoe porn in it, it is all about the truth that makes the World Cup the world’s greatest tournament: History will be made -- in a split second. Thanks, Nike. (There you go, Jim. Didn’t take 15 mins. for Nike...
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The good old New York Times has just committed itself to show us what Facebook should have done itself. It has outlined the privacy options in a nice little diagram. What I am still in awe about, is that the people at Facebook seem to think, that if they don’t tell, no one will...
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I just did something that should make Steve Jobs proud. I did not order an iPad. Instead I decided to wait for the third generation. What?! You say, as a certified Apple fanboy, I should have already ran and got mine a month ago! Fools. Just look at the decisions Jobs made in the last 10...
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