Article : Ideas will travel

Miami Ad School: “Don’t be an advertiser. Be a Pop Culture Engineer.”

Interview with Miami Ad School President Pippa Seichrist For...

Say Good-bye to Digital

The success story of digital agencies has been nothing...

Introducing an Internet of Small Voices

Posted by mario.gamper on March 31, 2011 · Leave a Comment

Android already has a little bit of it. And if the rumors are correct, Apple’s next mobile operating system iOS 5 is going to be shock-full of it. I am talking about voice commands, which – given the cloud – are nothing but the future vocal interface for the internet. With the press now focusing mostly on hardware battles (“Can the Xoom beat the iPad2?”)... Read More

Category Article · Tags advertising, ideas, iOS 5, iOS5, products, semantic web, Siri, voice commands

Too Many Crosshairs

Posted by mario.gamper on February 17, 2011 · 2 Comments

Theoretically, targeted ads are a beautiful thing. If I only see ads that are relevant to me, then I might actually welcome them and see them as a valuable part of my media experience. Theoretically, targeted ads are also more valuable than ads targeted to an audience aggregate. In a perfect world, this will allow digital media companies to scale back the avalanche of shitty little... Read More

Category Article · Tags advertising, annoying, banner ads, targeting

Social Business 1.0

Posted by mario.gamper on February 14, 2011 · Leave a Comment

Many of us are wondering what adding a social dimension to media and commerce will to do capitalism. Some say “not much”, while others, like Alex Bogusky and his COMMON troupe, think it could change many things. Consulting companies like The Dachis Group promise to help companies with the transformation of becoming a Social Businesses. The to-do list usually looks something... Read More

Category Article · Tags community, delhi, india, social business, social media

Advertising is lazy

Posted by mario.gamper on February 10, 2011 · 2 Comments

Interview with Johnny Vulkan, Anomaly. If an agency names itself Anomaly, it forces a burden of proof on itself that wouldn’t be there, had it just picked a bunch of initials. However, Johnny Vulkan, one of the founders of the New York marketing outfit, doesn’t look like he’s about to crumble under the pressure: “We don’t think of ourselves as an advertising... Read More

Category Article · Tags advertising, anomaly, collaboration, ideas, johnny vulkan, mario gamper

7 Reasons why Apple Ads will be Better in 2011

Posted by mario.gamper on January 4, 2011 · 1 Comment

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It almost hurts to say it. But the 2010 iPad campaign is the most boring, washing powder style piece of consumer communication that Apple has done – ever. Not only is it one endless product demo. It also features happy couch potato people devoid of even the slightest detectable edge. After restarting the brand with the “Crazy Ones” (1998) Apple marketing has now... Read More

Category Article · Tags 1984, advertising, apple, HAL, iPad, iphone, iPod, Steve Jobs

Design beats Advertising in a Social Media World.

Posted by mario.gamper on December 18, 2010 · 4 Comments

Ideas will travel interview with Smart Design This fall I was lucky to be able to visit the headquarters of Smart Design in NYC. The global design firm is one of the recognized voices in the resurgence of design. Their iconic work features prominently in Gary Hustwit’s great documentary “Objectified” (Trailer here): a fascinating look at how designed things impact... Read More

Category Article · Tags advertising, brand equity, dan formosa, design, ideas will travel, marketing, smart design, social media

Inspiration as a Future Agency Model

Posted by mario.gamper on November 25, 2010 · 7 Comments

. Interview with Piers Fawkes, founder of PSFK. When I first stumbled upon PSFK.com, I was fascinated by its seemingly all-encompassing, anything goes content. So, when I recently talked to the website’s founder Piers Fawkes, my hopes were high that he would wax poetic about the complexity of the PSFK system. However, these expectation were quickly smashed to bits: “It’s... Read More

Category Article · Tags advertising, agency model, conversation, creativity, ideas will travel, ideaswilltravel, market research, marketing, Piers Fawkes, PSFK, trend

Why Facebook’s EdgeRank can make you invisible. And how to fight back.

Posted by mario.gamper on November 4, 2010 · 2 Comments

Person or Brand – the Social Network’s algorithm now determines how relevant you are. Have you ever wondered who shows up in your Facebook TOP NEWS stream? And who does not? You probably felt that there’s a pattern behind it. You probably also felt you don’t have a clue what that pattern is. Facebook gave us a quick look at the math behind this, when they... Read More

Category Article · Tags advertising, edgerank, engagement, facebook, ideas will travel, marketing, social media

Creativity is now a Mix of Science and Art.

Posted by mario.gamper on October 27, 2010 · 1 Comment

We used to be able to make pretty ads all by ourselves. But as the borderline between digital and traditional advertising is disappearing, so is the possibility of doing commercials as an individual sport. Thus, when I recently met Creative Director Juan Morales from SapientNitro in their Miami Beach office, I was curious about their creative culture. They seem to have found a way... Read More

Category Article · Tags advertising, cannes, creativity, ideas, ideaswilltravel, marketing, sapient, sapientnitro

Suddenly, we can see Sustainability!

Posted by mario.gamper on October 8, 2010 · Leave a Comment

Boulder Digital Works is a new school for digital creatives. Fostering radical collaboration is one of it’s mottos. Still, I was surprised to find out that they are hosting an event for a Nut Butter company that seeks to radically improve its squeeze pack. World’s most famous ex-adman Alex Bogusky opened the summit with a list of issues that will radically influence... Read More

Category Article · Tags advertising, bogusky, design, ideas will travel, marketing, packaging, sustainability

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