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7 Reasons why Apple Ads will be Better in 2011


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It almost hurts to say it. But the 2010 iPad campaign is the most boring, washing powder style piece of consumer communication that Apple has done – ever. Not only is it one endless product demo. It also features happy couch potato people devoid of even the slightest detectable edge. After restarting the brand with the “Crazy Ones” (1998) Apple marketing has now reached the other end of the arc. “Here’s to the lazy ones! The sofa people. The big... Read More