Inspiration as a Future Agency Model

. Interview with Piers Fawkes, founder of PSFK. When I first stumbled upon PSFK.com, I was fascinated by its seemingly all-encompassing, anything goes content. So, when I recently talked to the website’s founder Piers Fawkes, my hopes were high that he would wax poetic about the complexity of the PSFK system. However, these expectation were quickly smashed to bits: “It’s simple.”, said Fawkes, “our mission is to inspire people.” Quite some tradition... Read More

Why Facebook’s EdgeRank can make you invisible. And how to fight back.

Person or Brand – the Social Network’s algorithm now determines how relevant you are. Have you ever wondered who shows up in your Facebook TOP NEWS stream? And who does not? You probably felt that there’s a pattern behind it. You probably also felt you don’t have a clue what that pattern is. Facebook gave us a quick look at the math behind this, when they explained their EdgeRank algorithm at F8 developer conference in April. But in the last few weeks,... Read More