How PETA creates an internet hit. For DODGE!
W&K just made a rather lame promotion-spot for the Dodge Tent Event. Random Dodge cars zig and zag across the screen, until a self-aware and slightly bored announcer says sth. like this: “This event could not be more amazing. Oh wait. There is a monkey.”
On cue, a monkey in an Evel Knievel suits walks in and ignites a confetti bomb.
But not for long. PETA, the powerful animal rights group, quickly let Dodge know how much torture they could inflict, and Dodge, instead of pulling the ad, had W&K rewrite it. Their solution: digitally removing the monkey – but not its suit!
Blink twice. And the absurdity is a minor hit on the internet.
But hits aren’t everything. (And they are not the only thing either.) True internet knighthood is achieved when you get copied. Or messed with in any shape or form. E.g. by my dear friends at Taiwan TV-station NMA who create “The Sims”-styled reenactments off all things relevant.
So here you have it: The hop-step-jump of the Dodge Caravan youtube hit movie.
I’m sure W&K still can’t believe how lucky they got. But I wonder if PETA is any happier now.