The Curse of Nike

Drogba! Cannavaro! Rooney! Ribery! Ronaldo! Ronaldinho! These are – in order of appearance – the superstars of this year’s Nike world cup commercial. And those 3 minutes are the only place in the space time continuum they will rule this year. As of this Sunday, they are all out of the tournament! And we’re not even talking semifinals. Not only did those players not write history…  they actually left their pens at home. Some of them did not show... Read More

Twitter launches Promoted Trends. Breaks promise.

Here comes is the second offering of the Twitter ad era: Disney’s launched the new “Promoted Trend” to kickstart the launch of its summer movie Toy Story 3. What’s the difference to their first offering, the “Promoted Tweets”? To come across a Promoted Tweet, you actually had to perform a search. The Promoted Trend is basically a preset search/trend showing up on your twitter page. And just so you’re not shocked, that trend/search will... Read More

The Worldcup, according to Twitter!

The Guardian has given us a beautful visualization-animation of the Twitter hum during the world cup games: Twitter Replay. While quite charming to watch, it also shows that live coverage might be a field of communication where Twitter gives us very little additional value: It’s basically the referees’s game report, pretyped by the multitude. No new insights seem to be trending here. Read More  Read More

Football for Hope: FIFA goes Social Advertising

In the dark ages before facebook, “Social Advertising” meant ads for good causes. The new FIFA campaign “Football for Hope”, that is flickering on stadium advertising screens during the world cup games in South Africa, is social in this old school sense. If the world hadn’t been vuvuzelaed into catatonic stupor, some among the tv-audience might even have googled it. What they would have found is a FIFA supported effort to establish a combination... Read More

Facebook has gone out of hands.

SEO Strategist Mangosuthu Malinga talks about how he is incorporating new tools into his work at Johannesburg eMarketing agency Virtuosa. It’s not easy to stay up to date in a media world that’s continuously “trending”. He also talks about how he uses Twitter and Facebook and and their different character regarding message value und filtering.  Read More

The Naked Creative

For the last decade, Naked Communications has been one the few successful attempts to do the adman’s job in a slightly different way. The reward: receiving bling like “Agency Of The Year” a couple of times and being able to go global with blue chip clients. But even for guys who moved early, the present changes in the industry create pressures to keep moving. That’s why Naked London hired Creative Director Jim Thornton, who did some pretty nifty and original... Read More