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Truth and Beauty.

A new Nike ad is revving people up for the World Cup. While it has some shoe porn in it, it is all about the truth that makes the World Cup the world’s greatest tournament: History will be made -- in a split second. Thanks, Nike. (There you go, Jim. Didn’t take 15 mins. for Nike to prove you right. :-)  Read More

Old media doing the job of new media. And better.

The good old New York Times has just committed itself to show us what Facebook should have done itself. It has outlined the privacy options in a nice little diagram. What I am still in awe about, is that the people at Facebook seem to think, that if they don’t tell, no one will find out! Isn’t that kind a like pre-web-thinking?  Read More

Pulling a Steve Jobs on the Apple iPad.

I just did something that should make Steve Jobs proud. I did not order an iPad. Instead I decided to wait for the third generation. What?! You say, as a certified Apple fanboy, I should have already ran and got mine a month ago! Fools. Just look at the decisions Jobs made in the last 10 years: Apple was never first to enter any product category. Contrary to the blabla of PR-breastfed media like Spiegel Online, Apple is not the early adopter’s company, it is rather the smartest... Read More

Parnormal Activity in a Dark Cloverfield

Part 2 of: Marketing Hollywood. The movie industry has now joined the many many industries that are doubting the efficiency of traditional advertising. In search for more efficient pathways to attention, the big studios have been busy shaking up their marketing departments. Universal’s Adam Fogelson, started the trend of unconventional campaigns in 2007. Sue Knoll became president of marketing at Warner in 2008. Paramount’s head of marketing was replaced in 2008 by Josh Greenstein... Read More

Advertising Hollywood

David Lynch’s film Mulholland Drive contains one of my favourite movie scenes. The movie’s director and its producers are meeting their financial backers, and David Lynch creates a fantastic visual metaphor for the power struggle between art and money. I am going to follow Lynch’s advice here. Don’t describe it, if you can show it. It takes a lot of money to make movies. Quite necessarily this creates a certain nervousness in the industry. But what really... Read More