How to look at the future of advertising without being scared.

RG/A deliver one calm -- and optimistic -- analysis of why reinventing the ad agency business model has become so urgent in 2009. “More has happened in the last 9 months to disrupt the advertising business, than has happened in the last 9 years.” says Robert Greenberg. He describes last year as a “perfect storm” -- where an dramatic economic crisis combined forces with the digital media revolution. And indeed, this perfect storm shook most agencies to the core, and sank some.

Still, it’s possible to look and go forward -- and wear big smile on your face. RG/A think there are a three paths into the future, and that being RG/A is one of them :-)