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Enemies of crap.

Art & Copy“The frightening and most difficult thing about being what somebody calls a creative person, is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don’t have any idea, where they are going to come from tomorrow.” (Famous Ad Guy)

True that.

Art & Copy is a documentary about the people who started the creative revolution in US advertising in the 1960s: Lee Clow, Dan Wieden, Mary Wells, Hal Riney, to name some. They changed advertising and came up with ideas that travelled all over the globe -- and all the way to today. Like “Just Do it.” or “Think different”.

Filmmaker Doug Pray usually occupies himself with less mainstreamy stuff. Big Rig drivers, a crazy surfer family with 9 kids, HipHop DJs. He seems quite intrigued by the tension between the advertiser’s full-on corporate job description and the spirit of independence and counterculture that he encounters in their penthouses and beach residences.

“Yes, I’ve made a positive film about ads. I’d once believed that our systems of commerce might go away, and with them, all unwanted commercial messaging, but they haven’t yet, and won’t soon. Advertising, in fact, may actually be an innately human act itself.”

Thanks, Doug.

Yes, it is possible to feel good about helping to sell something. That’s the upbeat part. On the other hand however, this documentary seems to strike a somber note. You can’t listen to a eulogy and not feel like something has come to an end. So let’s enjoy this -- and wonder what will come next.

For more info: Check out www.artandcopyfilm.org and http://dougpray.com/

You can catch a show at the Hawaii International Film Festival (735B Iwilei Road in Honolulu to be precise) where it is playing from October 15, or some other places in the US, because it’s not yet scheduled to play in Germany.

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