Introducing an Internet of Small Voices
Android already has a little bit of it. And if the rumors are correct, Apple’s next mobile operating system iOS 5 is going to be shock-full of it. I am talking about voice commands, which – given the cloud – are nothing but the future vocal interface for the internet. With the press now focusing […]
Too Many Crosshairs
Theoretically, targeted ads are a beautiful thing. If I only see ads that are relevant to me, then I might actually welcome them and see them as a valuable part of my media experience. Theoretically, targeted ads are also more valuable than ads targeted to an audience aggregate. In a perfect world, this will allow […]
Social Business 1.0
Many of us are wondering what adding a social dimension to media and commerce will to do capitalism. Some say “not much”, while others, like Alex Bogusky and his COMMON troupe, think it could change many things. Consulting companies like The Dachis Group promise to help companies with the transformation of becoming a Social Businesses. […]
IWT interviews on Vimeo
Article
Introducing an Internet of Small Voices
Android already has a little bit of it. And if the rumors are correct, Apple’s next mobile operating system iOS 5 is going to be shock-full of it. I am talking about voice commands, which – given the cloud – are nothing but the future vocal interface for the internet. With the press now focusing […]
Too Many Crosshairs
Theoretically, targeted ads are a beautiful thing. If I only see ads that are relevant to me, then I might actually welcome them and see them as a valuable part of my media experience. Theoretically, targeted ads are also more valuable than ads targeted to an audience aggregate. In a perfect world, this will allow […]
Social Business 1.0
Many of us are wondering what adding a social dimension to media and commerce will to do capitalism. Some say “not much”, while others, like Alex Bogusky and his COMMON troupe, think it could change many things. Consulting companies like The Dachis Group promise to help companies with the transformation of becoming a Social Businesses. […]
Advertising is lazy
Interview with Johnny Vulkan, Anomaly. If an agency names itself Anomaly, it forces a burden of proof on itself that wouldn’t be there, had it just picked a bunch of initials. However, Johnny Vulkan, one of the founders of the New York marketing outfit, doesn’t look like he’s about to crumble under the pressure: “We […]
7 Reasons why Apple Ads will be Better in 2011
It almost hurts to say it. But the 2010 iPad campaign is the most boring, washing powder style piece of consumer communication that Apple has done – ever. Not only is it one endless product demo. It also features happy couch potato people devoid of even the slightest detectable edge. After restarting the brand with […]
Design beats Advertising in a Social Media World.
Ideas will travel interview with Smart Design This fall I was lucky to be able to visit the headquarters of Smart Design in NYC. The global design firm is one of the recognized voices in the resurgence of design. Their iconic work features prominently in Gary Hustwit’s great documentary “Objectified” (Trailer here): a fascinating look […]
Inspiration as a Future Agency Model
. Interview with Piers Fawkes, founder of PSFK. When I first stumbled upon PSFK.com, I was fascinated by its seemingly all-encompassing, anything goes content. So, when I recently talked to the website’s founder Piers Fawkes, my hopes were high that he would wax poetic about the complexity of the PSFK system. However, these expectation were […]
